Assignment: Media & economy

Online Library

Have you ever wanted to read some chapters of the book, but you know that you don`t need that book, just two three chapters, may be your teacher has asked you to read those chapters. So then this web site is for you. You can read a book online and order for a print needed parts of the book. Company will print that part of the book and deliver it to you. So you don`t need to buy the book, but you will just buy needed parts and of course you will pay less.

Online library is called AVESTA (one of the ancient book in the world). Website offers online reading of books, printing out needed book or parts of the book. It will be done with leading issuers of books.

Readers must subscribe, of course there will be fee for this. They will read the book in software which will not allow anyone to copy the book and print out themselves.
Some highlights are followings:

Business Logic

• Cash Flow from the business.
• Subscription fee – 10 euro
• Printing out the book and delivery – Variable price, depending on pages and destination.

Web page externalization

Technology –don’t have exact idea about technology. But there is software, which does not allow to copy while reading the book. Example it is available in Financial Times website. If you subscribe and read the newspaper you can not copy or print out the paper.

Marketing – main target will be students. As we know students mainly do not want read all the book, just wants to read some chapters or just wants to read the summaries of each chapter before exam. So promotion of the website will be done in student unions, in University library. May be posters near schools and so on.

Payment – It will be done online.

Delivery – depending on the price. It can be done by express mail services or just by ordinary services.

Mockup – Click here

Concerns

Economical risks – The cost of development of the software may be high. And there is risk of printing the book and parts, as it is different business with its own risks.

Legal risks - There won`t be legal risk as authors of the book will be paid according to the number reading which was done on that web site.

Risks of tendency change – There is risk of tendency that all books will available on the web in the future. There are some rumors about it.

Reading 10

"Emarketing Excellence".

By P.R. Smith.

KTH Library

I have read 1-4 chapters of this book. These chapters introduce mainly the world of e-marketing; e-customer; its background and its benefits. It explores the current e-marketing situation, e-marketing definitions as well as examples of good and bad e-marketing. The other part of the first chapter gives a planning framework and checklists to evaluate and improve E-marketing practices or plan new initiatives. The chapter looks inside the online customer’s mind. And it explores customers’ issues, worries, fears and phobias as well as other motivators for going online… and how marketers can respond to these behaviors. I would certainly recommend this chapter, especially the part of where a step-by-step guide to creating an e-marketing plan introduced. It is called SOSTAC. This e-marketing instrument is used by thousands of professionals to produce all kinds of plans (marketing plans, corporate plans, advertising plans and e-marketing plans).

Reading 9

“Interactive Media“.

By Roy Rada.

Stockholm School of Economics Library

Next reading is “Interactive Media“book by Roy R., it is also very interesting book. The chapter which I read is about Stakeholders in Interactive Media and their influence. Stakeholders influence the progress and outcome of Interactive Media projects. They need to be identified and involved in the project in ways that suit them. For that reason books suggests that there are many stakeholders across the life span of the project, you need to rank attention the key stakeholders want from you so that you can make best use of your time and effort. Chapter is mainly about analyzing stakeholder relation with Interactive media developers. And suggest RACI matrix that maps responsibility, accountability, consultation need and information need may be a useful tool to apply here. I advice interested people to read the book. It is written in very easy reading way. So it will be useful and easy to read.

Reading 8

"Media management and economics".

By Alan B. Albarran.

Stockholm School of Economics Library

I read the 2-3 chapters of book “Media management and economics” By Alan B. Albarran. I think it is the most interesting book which I have read till now. The chapter is about Historical Trends and Patterns in Media Management Research. As for the it Media management research became an area of interest and study during the 20th century as media conglomerates began to take shape, first in the newspaper industry, and latter in the radio, motion and television industry. The media industries are unique to society in many ways in that they are ubiquitous and pervasive in nature. I like the statement which was given to interactive media. The Book says interactive media is a primary source for information and entertainment and an important part of the function that transmits the culture of a society. I recommend the book for all the people, not only interactive media industry but in all other areas as well. Especially the 2nd chapter where authors identified 5 characteristics that differentiate media industries from other types of businesses. These are:

1. The perishable commodity of the media product;

2. The highly creative employees;

3. The organizational structure;

4. The societal role of the media;

5. The blurring of lines separating traditional media.

Reading 7

“Managing Interactive Media”.

By Elaine England and Andy Finney.

KTH Library

I have read 1st chapter of book “Managing Interactive Media” by Elaine England and Andy Finney (from University library). Chapter is about the Interactive Media Projects. It discusses the changes of the working context for those in the interactive sector. It has split into sub sectors that have their own ways of working. Interactive Media Projects has integrated with the mainstream of business so that there are more project types, with extensions and adjuncts to main projects.As for the chapter the interactive sector is still maturing, so the separate roles covered in the last years have not become established in the same way that they have in other sectors.I think this means that there is more for management to track and appraise. And I recommend this book as of above mentioned circumstances the role of the project manager has widened to accommodate the responsibilities of a programme manager and an administrative project manager as well as those of a production project manager.

Reading 6

Research Article “The mutual shaping of online and offline social relationships“.

By Bo Xie.

Link

Nowadays with appearance of social networks like Facebook, MySpace and so on, the impact of the Internet on social relationships has been a major subject of research on the societal implications of information and communication technologies. This research discusses the impact of new information and communication technologies on adults, especially those in non-Western settings. As for the author more and more evidence shows that, rather than being independent of the offline world, online interactions and relationships are indeed deeply embedded in and shaped by offline situations and social relationships. Computer-mediated communication may provide a convenient way for older adults to not only maintain existing relationships but also broaden their social networks by forming new relationships via the Internet. I think people who are interested in the future of social networks and social networks between older aged people must read this research. As the findings of this study shows new information and communication technologies must be used to improve older adults' well-being. Due to age-related physiological and social changes, older adults often have difficulties in maintaining social networks and relationships that are vital to their health and well-being.

Reading 5

Research Article “The complementary relationship between the Internet and traditional mass media: the case of online news and information“.

By An Nguyen.

Link

I think this topic is one of the hot topics nowadays. Article discusses the question whether old media are driven out of existence by new media has been a long concern in academic and industrial research but has received no definitive answer. First it discusses Medium-centered perspectives: the displacement and replacement effect of new media, then it goes to Medium-centered perspectives: the displacement and replacement effect of new media. And as a conclusion the author of the research states that the historical coexistence of old and new media will continue in the Internet age. At least within the provision of news and information, instead of driving out old media, the Internet will complement them in serving the seemingly insatiable news and information needs among a substantial segment of society. Decline of traditional news and information usage might be under way, especially when the Internet becomes the most relied-on news and information source – but it is unlikely for any replacement (absolute displacement) to occur. I think we also discussed this topic in the class, so it will be great to read it again, if there are people who are interested in this area.