Research Article “Business Use of the World-Wide Web”.
By Claire Cockburn and T.D. Wilson.
I read a research about internet usage by commercial companies. Article mainly replies on real statistical facts. As for the author electronic commerce is still very much in an embryonic stage. Of the 300 companies surveyed by him, only 11.7% were engaged in on-line selling of goods or services with the transmission of credit card details over the Internet. Article also addresses security of internet payment while doing business. Customers do not feel comfortable sending sensitive information over the Internet and companies are not generally asking them to do so. The number of secure sites currently in place on the Web is relatively low (although the number is growing all the time). It is suggested to make it more secure in the future to make progress in this area. I think the most relevant part of research for is the media capabilities of the internet, which is proved by this study is that so fully exploited, the majority of sites using text, photos and graphics but not sound or video. As technology progresses and the design of Web sites become more of an art form this will surely change. Electronic mail is widely used at most of the sites investigated and will remain one of the most important aspects of the Internet, especially in relation to business use. And there are some recommendations for using interactive media in commercial business very effectively.
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