By Roy Rada.
Next reading is “Interactive Media“book by Roy R., it is also very interesting book. The chapter which I read is about Stakeholders in Interactive Media and their influence. Stakeholders influence the progress and outcome of Interactive Media projects. They need to be identified and involved in the project in ways that suit them. For that reason books suggests that there are many stakeholders across the life span of the project, you need to rank attention the key stakeholders want from you so that you can make best use of your time and effort. Chapter is mainly about analyzing stakeholder relation with Interactive media developers. And suggest RACI matrix that maps responsibility, accountability, consultation need and information need may be a useful tool to apply here. I advice interested people to read the book. It is written in very easy reading way. So it will be useful and easy to read.
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