"Media management and economics".
By Alan B. Albarran.
I read the 2-3 chapters of book “Media management and economics” By Alan B. Albarran. I think it is the most interesting book which I have read till now. The chapter is about Historical Trends and Patterns in Media Management Research. As for the it Media management research became an area of interest and study during the 20th century as media conglomerates began to take shape, first in the newspaper industry, and latter in the radio, motion and television industry. The media industries are unique to society in many ways in that they are ubiquitous and pervasive in nature. I like the statement which was given to interactive media. The Book says interactive media is a primary source for information and entertainment and an important part of the function that transmits the culture of a society. I recommend the book for all the people, not only interactive media industry but in all other areas as well. Especially the 2nd chapter where authors identified 5 characteristics that differentiate media industries from other types of businesses. These are:
1. The perishable commodity of the media product;
2. The highly creative employees;
3. The organizational structure;
4. The societal role of the media;
5. The blurring of lines separating traditional media.
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