Research Article “The complementary relationship between the Internet and traditional mass media: the case of online news and information“.
By An Nguyen.
I think this topic is one of the hot topics nowadays. Article discusses the question whether old media are driven out of existence by new media has been a long concern in academic and industrial research but has received no definitive answer. First it discusses Medium-centered perspectives: the displacement and replacement effect of new media, then it goes to Medium-centered perspectives: the displacement and replacement effect of new media. And as a conclusion the author of the research states that the historical coexistence of old and new media will continue in the Internet age. At least within the provision of news and information, instead of driving out old media, the Internet will complement them in serving the seemingly insatiable news and information needs among a substantial segment of society. Decline of traditional news and information usage might be under way, especially when the Internet becomes the most relied-on news and information source – but it is unlikely for any replacement (absolute displacement) to occur. I think we also discussed this topic in the class, so it will be great to read it again, if there are people who are interested in this area.
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