By Elaine England and Andy Finney.
I have read 1st chapter of book “Managing Interactive Media” by Elaine England and Andy Finney (from University library). Chapter is about the Interactive Media Projects. It discusses the changes of the working context for those in the interactive sector. It has split into sub sectors that have their own ways of working. Interactive Media Projects has integrated with the mainstream of business so that there are more project types, with extensions and adjuncts to main projects.As for the chapter the interactive sector is still maturing, so the separate roles covered in the last years have not become established in the same way that they have in other sectors.I think this means that there is more for management to track and appraise. And I recommend this book as of above mentioned circumstances the role of the project manager has widened to accommodate the responsibilities of a programme manager and an administrative project manager as well as those of a production project manager.
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